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The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. MediaMaking: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.
- Sales Rank: #386830 in Books
- Published on: 2005-09-28
- Format: Abridged
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.18" w x 6.00" l, 1.68 pounds
- Binding: Paperback
- 520 pages
About the Author
Dr. Wartella is Professor of Communication Studies and of Psychology at Northwestern University. Ellen is a leading scholar of the role of media in children's development. Currently she is a co-principal investigator on a 5-year multi-site research project entitled: "IRADS Collaborative Research: Influence of Digital Media on Very Young Children" funded by the National Science Foundation (2006-2011).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent Book!! A must have for students of Mass Comm
By P. White
This is a great book. It covers many of the most important theoretical perspectives and issues in mass communication. I got this book for one of my first graduate classes and I have been referencing it ever since.
0 of 0 people found the following review helpful.
good book, quick deliver
By zhenbiao He
good book, quick deliver
0 of 1 people found the following review helpful.
Good book
By Kamile
Great book. Used it for one of my classes. I think I got an older version because it was cheaper and my professor said I could use it because even thought the new one would be updated, the information is still same.
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